Privacy policy

Set Stitch · Last updated 22 October 2026

Who we are

Set Stitch (the “app”) is made by Dara Digital Pty Ltd, based in Sydney, Australia (“we”, “us”). This policy explains what happens to your information when you use the app, its App Clip and this website. We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

What the app accesses

Videos you choose

When you add clips, the app uses Apple’s Photos picker. Only the videos you select are shared with the app; it cannot see the rest of your library. The app copies the clips you pick into its own private storage on your device so it can edit them, and reads basic details such as length, size and whether a clip has sound.

Saving to Photos

When you save a finished workout, the app asks for permission to add videos to your Photos library. It uses that permission only to save the video you asked it to save.

Your projects

Workouts, exercise names, timings, templates, colour choices and your brand settings are stored on your device only. We have no copy and cannot access them.

Reminders

When you start a Pro free trial, the app offers to remind you two days before the trial ends and, if you post on a schedule, to nudge you each Monday. These are local notifications scheduled on your device with your permission. Nothing is sent to a server, and you can switch them off in iOS Settings.

Templates from our server

The templates the app offers (the looks you choose when making a workout) are listed on our server so we can add or change them without an app update. When the app or the App Clip starts, and again when you come back to it after an hour or more away, it downloads that list from our database, which is hosted for us by Supabase Pte. Ltd. on servers in the United States, and keeps a copy on your device so the app works offline.

The download is read-only and carries nothing about you: no identifier, no answers, no projects. Like any internet request it shows the server your IP address and the version of iOS making the request, which Supabase keeps in its request logs to run and protect the service. Nothing you make in the app is uploaded, and the server cannot see your workouts. Supabase processes those requests on our behalf under its privacy policy.

Pro subscriptions and Superwall

Some templates and 4K export are part of Pro, a subscription bought through Apple’s App Store. Apple handles the payment: we never see your card or bank details, only whether a subscription is active and which plan it is. You manage or cancel it in your Apple account settings.

To decide which Pro offer to show you and to keep your subscription in step with the App Store, the full app uses Superwall, a paywall service run by Nest 22, Inc. (trading as Superwall) in the United States. Whenever you use the full app, the Superwall software inside it sends Superwall’s servers:

• A random identifier created for your installation and your device’s vendor identifier (IDFV). Neither is your name, email address or Apple ID. The app has no accounts, so Superwall cannot tell who you are.
• Device details: model, iOS version, language, region, currency, time zone, light or dark appearance, connection type and whether Low Power Mode is on, plus the app’s version and install date.
• Your subscription status, purchase, free-trial and restore events, and which Pro offers you have seen and what you tapped on them.
• Your answers to the questions on first launch (who your workouts are for, where they are watched, how often you post and how long editing takes) and whether you have set up a brand. Your brand’s name and colours are not sent.
• Your IP address, which Superwall’s servers use to work out your approximate location (country and city) and to protect the service.

Superwall uses this to show the right offer, to count how its offers perform and to confirm your Pro access. It is not used for advertising, is not sold and is not linked to your identity. Superwall stores it on servers in the United States, so this information leaves Australia whenever you use the full app. Superwall processes it on our behalf under its privacy policy and data processing addendum. The App Clip does not include Superwall.

Usage analytics and PostHog

To understand which parts of the app people use, where they give up and what goes wrong, the app sends usage events to PostHog, an analytics service run by PostHog, Inc. in the United States. The full app uses the PostHog software; the App Clip sends the same events itself. Each event records the moment and a few facts about it:

• First launch: which answer you chose for each question, or that you skipped it, and each step of the guided tour you reached and where you left it.
• Making a workout: that the wizard opened and from where, the Photos access you allowed, each step you reached or cancelled on, how many videos you picked, and when a project is created its template, shape, number of clips, length and which settings you changed. Every edit you commit in the editor is recorded by its name (for example Split or Frame), along with undo, redo and how long the editor was open.
• Saving: that the export sheet opened and what, if anything, locked Save, and that a render started, finished, was cancelled or failed, with the template, shape, resolution, frame rate, codec, length, file size and time taken. Also that the rating prompt was requested and the outcome of Restore purchases.
• Pro: the Superwall events described above (an offer opened, closed or declined, a purchase started, completed, failed or restored) are copied to PostHog so one picture covers both.
• In the App Clip: that it launched, the path of the link that opened it (never the link’s query), and taps on Share Video and Get the app.

Every event carries:

• A random identifier created for your installation, and the random identifier Superwall uses for you, so the two services describe the same installation. Neither is your name, email address or Apple ID.
• Device details: model and type, iOS version, language, time zone, screen size, whether you are on Wi-Fi or cellular, and the app’s version and build.
• Your onboarding answers, whether you have set up a brand, your plan (free, monthly or yearly) and whether a trial is running, how many projects you have and how many videos you have saved.

PostHog also records when the app is installed, opened, updated and sent to the background. If the app crashes, a crash report (the kind of error and where in the app’s code it happened) is sent on the next launch so we can fix it. PostHog’s servers see your IP address when the app sends events and use it to work out your approximate location (country and city).

Nothing that identifies you is sent: no videos, thumbnails or frames, no project, exercise, brand or file names, nothing you type, and no recordings of your screen. We use this information only to improve the app. It is not used for advertising, is not sold and is not linked to your identity. PostHog stores it on servers in the United States, so it leaves Australia whenever you use the app or the App Clip. PostHog processes it on our behalf under its privacy policy and data processing agreement.

What we don’t collect

Beyond the template download and what Superwall and PostHog receive, the app sends nothing to us or anyone else. It contains no advertising, does not use your location, camera or microphone, does not record your screen, and does not ask to track you across other companies’ apps and websites.

App Clip

The Set Stitch App Clip lets you try the app without installing it. Your videos and workouts stay on your device just as in the full app. It contains no Superwall software and makes no purchases. It does download the template list from our server and send the usage events described above to PostHog, marked as coming from the App Clip, under a random identifier of its own that the full app cannot read. iOS automatically removes an App Clip and its data if you don’t use it for a while. If you install the full app, it does not receive anything from the App Clip.

Apple

You download the app through the App Store, which is run by Apple under Apple’s own privacy policy, and Pro subscriptions are billed by Apple under its terms. If you have chosen to share analytics with app developers in your device settings, Apple may give us aggregated, anonymous statistics such as installs, crash counts and subscription numbers. These never identify you. After you save a few workouts the app may ask Apple to show its rating prompt; that prompt is Apple’s and tells us nothing about you.

Contacting us and feedback

If you email us or send feedback from our website, we receive the details you include: usually your name, email address and message. We use them only to read and reply to you and to improve the app. We keep them only as long as needed for that, and don’t sell or share them. The feedback form opens your own email app, so the message is sent by your email provider.

This website

This website doesn’t use cookies, analytics or advertising. It is delivered by Cloudflare, which processes technical information such as your IP address to serve the page and protect it from abuse. The page loads fonts from Google Fonts and the App Store badge from Apple, so those services also receive your IP address when you visit.

Deleting your data

Deleting the app removes everything it stored on your device, including its copies of your clips and the random identifiers Superwall and PostHog know you by. Videos you saved to Photos stay in your Photos library until you delete them there. Superwall and PostHog keep the records described above on their servers; to have them deleted, or to have us delete an email you sent, write to hello@daradigital.com.au. Because those records are not tied to your name, tell us roughly when you installed the app or subscribed and the device you used so we can find them, and we will pass the request on.

Children

The app is for a general audience. It collects no information that identifies you, so it collects none from children either. Subscriptions require an Apple account, which Apple only gives to adults or to children through Family Sharing.

Changes to this policy

If the app changes in a way that affects your privacy, we will update this page and the date at the top before releasing that version.

Contact

Questions, requests or complaints: hello@daradigital.com.au. We aim to reply within 30 days. If you’re not satisfied with our response, you can contact the Office of the Australian Information Commissioner.